Europe Vegan Food Market Trends, Analysis, Growth, Size, Share, Report 2025-2033

Vegan Food Market in Europe 2025:

How Big is the Europe Vegan Food Industry?

The Europe vegan food market size was valued at USD 5.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 11.0 Billion by 2033, exhibiting a CAGR of 8.65% from 2025-2033. 

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 5.0 Billion

Market Size in 2033: USD 11.0 Billion

Market Growth Rate (CAGR) 2025-2033: 8.65%

Europe Vegan Food Market Trends and Drivers:

The Europe vegan food market is witnessing significant momentum, driven primarily by rising health consciousness, expanding environmentalism, and raising ethical issues with respect to animal welfare. Consumers in Europe are opting for plant-based diets as part of a broader lifestyle to embrace sustainable and clean eating habits. In essence, the demand for vegan diets is no longer confined to niche segments but is increasingly being picked up by mainstream consumers, including flexitarians, vegetarians, and health-conscious consumers. Furthermore, the rise in food intolerances and dietary restrictions, such as lactose intolerance, is fueling demand for dairy-free and meat-free alternatives. Moreover, continuous innovation in products based on taste, texture, and nutritional value is accelerating consumer take-up, as traditional food players and new companies launch vegan equivalents of traditional staples like burgers, sausages, milk, and cheese. Likewise, coverage of these products through retail outlets—especially supermarkets, health food stores, and the internet—is expanding, allowing vegan food to reach consumers in ways never possible before. Furthermore, more media coverage, celebrity endorsements, and social media influencer endorsement of plant-based living are all taking a vital role in shaping consumer attitudes and popularizing veganism in mainstream culture. Moreover, government initiatives and food labeling laws favoring the production and consumption of plant-based food are compelling producers and consumers both to move towards sustainable food production. In addition, the hospitality sector across Europe is also witnessing a growing trend in vegan menu items in restaurants, cafes, and quick-service chains to cater to growing consumer demand. Likewise, investments and partnerships between food tech companies and legacy food brands are cementing supply chains and decreasing the cost of production of vegan food, making the market more scalable. Notably, consumers' need for transparency and clean-label food is compelling brands to approach things differently using fewer artificial ingredients and more organic, local raw materials. Beyond this, increasing momentum of climate change discussions and carbon footprint awareness is making people change their diet habits, thereby justifying the vegan food culture as a way of life rather than a passing trend. As a result, the convergence of health, sustainability, and innovation is fueling robust and sustainable growth in the Europe vegan food market.

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Europe Vegan Food Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Product:

• Dairy alternatives

  • Cheese

  • Desserts

  • Snacks

  • Others

• Meat substitutes

  • Tofu

  • Texturized vegetable protein (TVP)

  • Seiten

  • Quorn

  • Others

• Others

Analysis by Source:

• Almond

• Soy

• Oats

• Wheat

• Others

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets

• Convenience stores

• Specialty stores

• Online stores

• Others 

Country Analysis:

• Germany

• France

• United Kingdom

• Italy

• Spain

• Others

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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