MENA Health and Wellness Market Expected to Grow at a CAGR of 4.05% during 2024-2032
- Ruby Arora
- Aug 3, 2024
- 3 min read
MENA Health and Wellness Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 4.05% (2024-2032)
The MENA health and wellness market is growing due to increasing health consciousness, rising lifestyle diseases, and expanding wellness-focused initiatives. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 4.05% from 2024 to 2032.

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MENA Health and Wellness Industry Trends and Drivers:
The MENA health and wellness market is experiencing growth due to increasing health and fitness awareness among the population and a rise in lifestyle-related diseases such as diabetes and cardiovascular conditions. People in the region are increasingly adopting healthier lifestyles, which include using fitness equipment, dietary supplements, and organic foods. Government initiatives focused on improving public health and promoting wellness, through awareness campaigns and the enhancement of healthcare infrastructure, are also significant growth drivers. Additionally, rising disposable incomes and an expanding middle class in many MENA countries are enabling consumers to invest more in health and wellness products.
Another significant trend in the MENA health and wellness market is the growing influence of digital technology and online platforms. The proliferation of health and fitness apps, wearable devices, and telehealth services is making it easier for individuals to monitor their health, access wellness information, and receive virtual consultations. This digital transformation is further boosted by high smartphone penetration and extensive internet usage in the region. Additionally, there is a growing preference for natural and organic products, driven by increased awareness of the benefits of clean and sustainable living. The expansion of e-commerce platforms has also made it more convenient for consumers to purchase health and wellness products online, which is expected to drive the MENA health and wellness market over the forecasted period.
MENA Health and Wellness Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest MENA health and wellness market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.
Product Type Insights:
Functional Foods and Beverages
Beauty and Personal Care Products
Preventive and Personalized Medicinal Products
Others
Functionality Insights:
Nutrition and Weight Management
Heart and Gut Health
Immunity
Bone Health
Skin Health
Others
Country Insights:
Saudi Arabia
Turkey
Israel
United Arab Emirates
Egypt
Iran
Iraq
Qatar
Algeria
Kuwait
Morocco
Oman
Others
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Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
Key highlights of the Report:
Market Performance (2018-2023)
Market Outlook (2024-2032)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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