Tanzania Mobile Money Market Size, Share, Trends, Analysis, Growth, Report 2025-2033
- Ruby Arora
- Mar 3
- 3 min read
Mobile Money Market in Tanzania 2025:
How Big is the Tanzania Mobile Money Industry?
The Tanzania mobile money market size reached USD 80.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 221.0 Billion by 2033, exhibiting a growth rate (CAGR) of 12% during 2025-2033.
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 80.0 Billion
Market Size in 2033: USD 221.0 Billion
Market Growth Rate (CAGR) 2025-2033: 12%
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Tanzania Mobile Money Market Trends and Drivers:
The reasons for Tanzania mobile money market growth are the high penetration of mobile phones and its restrictive offering of conventional banking services. In addition, mobile money services offer convenient and friendly financial services to clients by enabling them to conduct operations (money transfers, bill payments, savings) without possessing a bank account and thus drive the market. Besides this, small business owners and low-income people can access financial services that were previously beyond their reach, thereby deepening the market. Coming into line with this, efforts being made by the governments towards digital finance and financial inclusion are actually taking the mobile money market further towards expansion.
The prevalent trend in Tanzania's mobile money sector is that the mobile money products are getting integrated with other products, i.e., agriculture, medical wards, e-commerce etc., and this ongoing integration is expanding the size of the ecosystem, and providing more sophisticated digital solutions to customers is one of the key trends in Tanzania's mobile money sector. Furthermore, the service providers are putting more into newer technologies such as blockchain, to make a secure transaction process, which is providing a favorable situation for the growth of the market. Aside from this, because of the use of such advanced technology, users are changing towards mobile money cash transfer, which is expected to propel the Tanzania mobile money market during the forecast period.
Tanzania Mobile Money Industry Segmentation:
We explore the factors propelling the Tanzania mobile money market growth, including technological advancements, consumer behaviors, and regulatory changes.
Breakup by Technology:
USSD
Mobile Wallets
Others
Breakup by Business Model:
Mobile Led Model
Bank Led Model
Breakup by Transaction Type:
Peer to Peer
Bill Payments
Airtime Top-ups
Others
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Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Few Players are:
M-Pesa (Vodacom Tanzania Limited)
Tigo Tanzania (MIC Tanzania Public Limited Company)
Airtel Money Tanzania Limited
Key highlights of the Report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145
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