Vietnam Coffee Market Size, Industry Growth, and Research Report 2025-2033

Coffee Market in Vietnam 2025:

How Big is the Vietnam Coffee Industry?

Vietnam coffee market size reached 70.7 Thousand Tons in 2024. Looking forward, IMARC Group expects the market to reach 101.5 Thousand Tons by 2033, exhibiting a growth rate (CAGR) of 3.7% during 2025-2033.

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: 70.7 Thousand Tons

Market Size in 2033: 101.5 Thousand Tons

Market Growth Rate (CAGR) 2025-2033: 3.7%

Vietnam Coffee Market Trends and Drivers:

Vietnam coffee market is evolving dramatically, driven by the convergence of economic, cultural, and technological forces more and more deciding its course. Domestic consumption, supported by a rapidly expanding middle class as well as changing café culture, is driving demand for premium coffee offerings. Quite simply, the new generation's enthusiasm for specialty coffee, innovative brewing methods, and new coffee shop culture is compelling the domestic brands to differentiate. Besides, growth in instant and ready-to-drink coffee is fueling urban and rural markets' revenues, aided by hectic lifestyles and convenience requirements. Apart from that, Vietnam being a global coffee exporter is cementing the role on world markets as overseas demand for both Arabica and Robusta grades continues to grow on large foreign markets. Furthermore, there is a rise in the demand for organic and ecologically grown coffee due to consumer awareness relating to ethical origin and environmental matters. Apart from this, the technology of production and packaging for coffee is providing quality and an extended shelf life, which is improving Vietnamese coffee brand competitiveness.Apart from this, government support for coffee production and exportation, supply chain management, and training on farms is improving the industry. Apart from that, online marketing and e-business are revolutionizing coffee supply chains, and consumers can access specialty and premium coffee products at their own convenience. In the same vein, cooperative labor of local farmers with global coffee chains is also increasing supply chain effectiveness and best price strategies as well. On the other hand, climatic conditions and unstable coffee prices are derailing it but being neutralized by the industry through the intervention of technology and crop resistance. In addition, expanding the intake of functional and flavored coffee drinks by way of introducing such ingredients as vitamins, collagen, and ginseng is enticing healthy consumers. Finally, growing investment by both domestic and international investors in coffee chains and new enterprises is refining competition and fueling long-term innovation in the industry, positioning Vietnam as an emerging hub for coffee consumption and production.

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Vietnam Coffee Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Whole Bean

• Ground Coffee

• Instant Coffee

Distribution Channel Insights:

• On-Trade

• Off-Trade

  • Supermarket and Hypermarket

  • Specialty Stores

  • Online Retail

  • Others

Regional Insights:

• Northern Vietnam

• Central Vietnam

• Southern Vietnam

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. 

Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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